Vidarbha Pickleball Open Work

Vidarbha Pickleball Open

Wednesday, May 29, 2024

Vidarbha Open is a national ranking pickleball tournament held in the Vidarbha region, and we’ve been strategically involved with the event for two consecutive years. This project is deeply event-based, but our approach to it has always been long-term, research-driven, and brand-led.

For us, Vidarbha Open is not just about covering a 4-day tournament — it’s about building momentum before, during, and after the event.

Every edition begins with in-depth research — understanding players, categories, audience behavior, content opportunities, and the broader pickleball ecosystem.

From there, we create a fully personalized marketing plan that integrates social media marketing, digital storytelling, and on-ground marketing, all aligned to one cohesive narrative.

Although the tournament itself runs for only four days, our campaigns start nearly two months prior, focused on:

Pre-tournament buzz
Player highlights and anticipation
Event awareness and positioning

During the tournament, we execute real-time, personalized campaigns, capturing energy, emotion, and competition as it unfolds — ensuring the event feels alive even beyond the venue.

Post-tournament, the work continues. For nearly one month after the event, we focus on conclusions, highlights, storytelling, and recall, extending the life of the tournament and strengthening its presence in the digital space.

The results speak clearly.

2024: 421K+ organic views
2025: 666K+ organic views

That’s 1M+ organic views generated across two editions — no paid ads, no bots, no shortcuts. Only Persoanlised Strategy, Content, and Consistency.

This is the power of organic growth, executed through personalized marketing strategies, even within a time-bound, event-based project that spans just a few months each year.

We’re proud of this collaboration — not just for the numbers, but for helping elevate Vidarbha Open into a tournament that stands out nationally, builds anticipation year after year, and continues to grow in stature.