Friday, April 12, 2024

The Sunday Football League is a semi-professional football league held twice a year, featuring a unique mix of league and knockout formats across 8-a-side, 7-a-side, and 5-a-side tournaments. The competition spans multiple categories including Open, Youth Championships, and the Co-Ed Equality Cup, making it one of the most inclusive and dynamic football leagues in the ecosystem.

From the very beginning, our approach has been event-led and deeply strategic. For every edition of the league, we design custom, end-to-end marketing campaigns — starting with pre-event buzz, followed by personalized, real-time campaigns during the tournament, and extending into post-event storytelling and engagement.

Each phase is powered by tailored marketing strategies, not templates. Our work spans on-ground marketing, social media marketing, and digital marketing, supported by weekly blogs and newsletters that build narrative, community, and long-term recall.

Every strategy, campaign, and execution was built with one clear goal:
to make the league stand out from every other tournament — not just visually, but culturally and emotionally.

We’re proud to say that this approach didn’t just elevate the event.
It helped shape one of the most distinctive and recognized football leagues in its category.

CATEGORY: EVENT MARKETING & COVERAGE + SMM

CLIENT: UA SPORTS

DURATION: 8+ YEARS

LOCATION: INDIA